Everything You Need To

Know About 10DLC & SMS

Safe, Compliant,

and Easy to Understand

Sending SMS messages to your customers in the U.S.

requires proper registration to protect privacy and ensure message delivery.

Before sending SMS, make sure to register your Brand and Campaign.

This will help reduce message blocking and ensure carrier compliance.

Compliance Checklist

10DLC Compliance Checklist – Ensure Your Campaign Is Approved

Follow these steps to reduce the risk of TCR or carrier rejection for your 10DLC SMS campaigns:

  • Brand Registration – Make sure your legal business name and EIN exactly match IRS records.
  • Campaign Registration – Clearly describe your SMS use case (e.g., appointment reminders, order notifications). Ensure campaign description is specific, not vague.
  • Privacy Policy – Publish a publicly accessible URL. Include SMS consent, purpose, frequency, message & data rates, HELP/STOP instructions, and data protection assurance.
  • Opt-In Documentation – Keep clear records of how your customers opted in:
    Text-first opt-in
    Web form checkbox
    Verbal consent (documented)
  • Review for Accuracy – Double-check all business info, website URLs, and campaign descriptions before submission.
  • Timeline Awareness – Approval may take 3–6 weeks. Submit all information promptly to avoid delays.
  • Fees & Resubmissions – Be aware of TCR fees for resubmitting corrected Brand or Campaign information ($10 each time).
  • Compliance Responsibility – Pintel submits your info but final approval rests with TCR and carriers
What is 10DLC?

10DLC stands for 10-digit long code, a type of U.S. phone number used for business SMS messaging. It allows reliable, high-volume messaging while following carrier rules.

Do I need to register for 10DLC?

Yes, if you plan to send SMS messages to your customers using a U.S. number. Registration helps avoid message blocking and protects privacy. Make sure to register both your Brand and your Campaign using the buttons above.

Sample Privacy Policy is provided for reference purposes only.

Customers remain responsible for ensuring their policies accurately reflect their business practices and comply with applicable laws and regulations.

1. Introduction

[Company Name] (“we,” “our,” “us”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information. By accessing our website, products, or services, you agree to the terms outlined in this policy.

2. Information We May Collect

We may collect the following types of information:

● Personal Information (e.g., name, email address, phone number, mailing address)

● Device and Usage Information (e.g., IP address, browser type, operating system)

● Communication Preferences and Customer Support Interactions

3. How We Use Your Information

We use the information we collect to:

● Provide, maintain, and improve our products and services

● Process transactions and fulfill orders

● Communicate with you, including sending updates, promotional offers, and responding to inquiries

● Ensure security and fraud prevention

● Comply with legal obligations

4. SMS Terms and Conditions

You agree to receive informational messages (appointment reminders, account notifications, etc.) from [Company Name]. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at [email address]. You can opt out at any time by replying STOP.

5. How We Share Your Information

We do not sell your personal information.

However, we may share your information with:

● Service providers and partners assisting in business operations

● Legal authorities if required by law

● In the event of a business merger or acquisition

Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Data Security

We implement appropriate security measures to protect your information. However, no method of data transmission over the internet is 100% secure.

7. Your Rights and Choices

Depending on your location, you may have the right to:

● Access, update, or delete your personal information

● Opt out of marketing communications

● Restrict data processing under certain conditions

8. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on our website with the updated effective date.

9. Contact Information

If you have any questions about this Privacy Policy, you can contact us at: [Company Name] [Company Address] [Company Email] [Company Phone Number]